Countdown to the centenary
of the world’s first indepenedent airforce
and the future of securing peace
London, UK - March 13, 2018 - As part of the Royal Air Force’s Centenary celebrations, the Service has joined forces with Rolls-Royce and the Royal Air Forces Association to launch a social media campaign and website called STARRSHIP to inspire the innovators of the next century. Click here to see the launch video.
STARRSHIP is different to anything Rolls-Royce or the RAF have ever attempted before. The project centres around one question: “How would Rolls-Royce and the RAF come together to build a mission to Mars?”. The team are launching weekly videos about science, technology, engineering, maths (STEM) and space, with the aim of inspiring 13 to 25 year olds to enter STEM careers.
Social media platforms today demand personality-driven content. The STARRSHIP project builds on personalities from within both organisations and engages top UK influencers. Weekly videos include challenges, competitions, incredible experiences and responses to current events.
Dave Gordon, Senior Vice President & Director UK, Defence Aerospace, Rolls Royce said: “Rolls-Royce has been partnering with the RAF to pioneer innovation since it first took to the skies in 1918. We wanted to embrace that spirit of innovation and use it to inspire tomorrow’s engineers and pilots, so what better way than to recruit youngsters to think about how we can fly to Mars?.
“Our aim is to inspire young people to use today’s technology and tomorrow’s imagination to power the next 100 years of innovation.”
Air Vice-Marshal Sue Grey, head of the RAF’s Engineer branch, said: “The Royal Air Force is delighted to support the launch of STARRSHIP: Mission to Mars. Together with our nationwide set of youth and education initiatives, this innovative project is a great opportunity to inspire young people to consider science and technology as a career. As we mark RAF100 and reflect on the achievements of the Service, our history has shown us that from early aviation to space, scientists and engineers will always be first to the future”.
Rolls Royce is sponsoring and developing the project alongside its partners, the RAF and the Royal Air Forces Association, the charity that supports the RAF family. The project will showcase the vital welfare work the Association undertakes to help serving RAF personnel, veterans and their families in times of need.
Rory O’Connor, Director of Welfare for the RAF Association said, ‘We’re delighted that Rolls Royce chose to promote the work of RAF Association through the STARRSHIP project. It’s reassuring to know that members of the public will learn about the huge amount of welfare support we provide to the RAF.’
The project is promoted by the social media marketing agency Digital Voices. Anyone (of any age) who is interested can keep up to date at: http://starrship.space/
or on YouTube, Instagram, Facebook and Twitter at STARRSHIP.
If you require any further information, please contact firstname.lastname@example.org or call (020) 3011 2498.